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Making Sites Make Sales
There are way too many companies out there who focus solely on traffic, seeing only that more visitors should mean more sales. Let us begin by looking at the true equation: # of Visitors x Conversion rate = # of Sales Now in 1999, a detailed study showed that the vast majority of eCommerce websites around were attaining a conversion rate of less than 2 percent. For 80 percent of all ecommerce sites, less than one visitor in 50 was actually making a purchase!
 

   
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